Thus emerged “Pink limousine” with his “mission” – a limo for women, for mothers and their children, “where all the drivers are women, all machines are equipped with child seats from 0 to 12 years.” Moreover, all vehicles and passengers are insured. On site limo hangs a warning: “Beware of fraud and forgery!”. And no wonder – a limo for women – a good idea. Called the idea of market segmentation.
Another office also put emphasis on women and is called “a human female limousine”. Inna Kornienko – General Director of «Lades Red Limo – a human female limousine” – given to the idea “from” and “up”. Despite the fact that the company entered the market just a year ago, she has gained loyal customers and proud of it. Few basic ideas: the wheel – only women, limousines – only red. “So we can stand – after all limo companies in the market very much, and our aim is to show that a limo can be a quality service. We have beautiful women, clever, from which, incidentally, smells of perfume, but not tobacco. Woman always feels – the customer wants to talk or be silent. We have many regular customers, because the service for us – is a key concept, and we look forward to its maximum level, and passengers will feel it. ”
Speaking of gypsy-drivers, Inna Kornienko said that they do not interfere so much spoil the image of the market as a whole: “Bomb takes to limousine carry a passenger on a hundred dollar limousine, not knowing the road and not knowing what the service”. The question of security in this beautiful red-limo is easily solved: in the machines installed GPRS-navigators, which has alarm button and a voice call. In general, according to Inna Kornienko, 70% of “its” passengers – foreigners. “It happens that our girls being taken a foreigner in rush hour traffic jams on. Plugs have to go around for some industrial area. According to her, foreigners from these landscapes outside stop Twitter, stuck to her chair and pale. And then voditelnitsam have to explain that they did not manyachki, but just in the center – a cork.